About the Book
Prime Time Politics explores how television is driven by a very simple logic: In order to succeed, television needs an audience. This simple logic has a profound impact on our political world. It affects the way we view political life, the way we choose our leaders, the way our leaders lead, and the policies we enact. Beyond examining how television interacts with the audience to shape the workings of elections, the presidency, and Congress, Prime Time Politics also examines how the Internet differs from television and the potential it has to alter our political landscape.
|About the Author
Arthur Sanders is Associate Professor in the Department of Politics and International Relations at Drake University in Des Moines, Iowa. His research is in the areas of American politics, public opinion, elections and mass media. His previous publications include Making Sense of Politics and Victory: How a Progressive Democratic Party Can Win and Govern.
|Table of Contents
Chapter 1: Introduction
Chapter 2: The Nature of Television
Chapter 3: The Audience
Chapter 4: Television and the Electoral Process
Chapter 5: Television, Congress and the President
Chapter 6: Television and Policy Choices
Chapter 7: Television, the Internet and the Future of American Politics